Our 2017 Social Impact
Our products are created to support indigenous communities. We use a portion sales to support organizations & projects at the intersection of outdoor recreation, conservation, and language & culture revitalization.
We donated $1,600 & 105 hours of our time
We donated to: The Native American Rights Fund, United World College of the American West, Sierra Club, Center for Jackson Hole, Friends of Joshua Tree, and to Friends of Cedar Mesa to Support the Bears Ears Education Center. In total this represented close to 30% of our profits.
1% For the Planet Member
We are using our company as a catalyst in order to support environmental solutions in indigenous communities. 1% for the Planet will certifies our giving annually.
Cultural Empowerment, Not Cultural Appropriation
Companies spend countless hours and iterations on designs, names, and imagery that avoid copyright infringement of other companies. However, the use of indigenous designs and culture in the outdoor industry is unchecked. This practice is the source of direct economic harm to many indigenous communities who would otherwise would benefit from these designs.
As a native-owned outdoor apparel company we are setting a replicable business practice that empowers communities and ensures that our products empower communities.
Our vision for social impact in 2018
- We have committed to give back 5% of our total sales to charitable causes.
- Work with 1% for the Planet & outdoor companies to support more indigenous 501c3's and organizations.
- Create a industry certification to certify business practices that promote cultural empowerment, not cultural appropriation